As a member of The Arena Academy you will receive a complete DIY digital business platform which includes:

• Fully customisable website with eCommerce and blog capabilities (as seen above), plus full integrations available.
• Fully instructed, step-by-step video manual in The Arena Playbook to guide you through your digital business setup and growth. 
• A plug-and-play conversion process including all conversion pages (as seen above).
• Pre-built client automations.
• Sample content to get you started.
• Templated offers such as eBooks, challenges and more.
• Tools and Resources to support your business development.
• My PT Hub account for your client support. 
• Active Campaign account for customer experience automation.
• Expert video collection in The Arena Library to bring you industry leading practices and help you stay ahead of the game.
• Private social support platform in The Arena Hub to ensure you always have the support and answers you need.
• Wholesale Partnerships with ATP Science, Neon Sheep Films and Paris Financial.

No, The Arena is a complete turn-key business platform to help you build a fully integrated digital business. A course alone just gives you the information without the tools. The Arena provides not just the information, but also the tools to put that knowledge into action.

The Arena Playbook provides a step-by-step guide to setting up your digital business, with a comprehensive video series taking you through the business-critical strategies and processes to launch or scale your online business. Our Tools and Resources provide everything you need to put this theory into action, including traffic generation strategies, lead capture strategies, marketing funnels, opt-in and landing pages, product and offer flows, specific calls-to-action, email campaigns, sample blog content, eBook templates and more. The Arena Site Builder provides web templates for you to populate with your own content, complete with eCommerce functionality, blog capabilities and API integrations. The Arena Library gives you access to expert videos so you can delve deeper into specific areas of interest. The Arena partnerships give you exclusive access to industry partners to streamline your customer experience, service your customers at the highest level, access expert accounting support and create additional revenue streams. The Arena Hub allows you to network with other members of The Arena to share wins, ask advice, and tap into new learnings from industry experts on our very own social platform.

Many course providers are charging $12,000+ for digital education alone, and digital agencies are charging $60,000+ for website creation and marketing automation. The Arena was created specifically to break these industry models and bring you the best information AND tools to ensure your digital business success.

Most health, wellness and fitness professionals fail to understand what a digital presence really is. Too many think that having a website is a digital presence; it's not. The issue with this is that the website is just occupying space online with no purpose, no lead generation and no conversions. We live in a world with 7+ billion people on the planet so if you are not reaching beyond your local market, you're failing as a digital business. 

A website alone does not create a digital presence, it needs to be integrated as a hub to your entire ecosystem. If your website doesn't have eCommerce functions, blog capabilities and hasn't been intertwined with your brand awareness strategies, traffic generation strategies, lead capture strategies, specific calls-to-action, your email campaigns, your funnel strategies including your opt-in and landing pages, client and prospect support, your specific product or offer flow and more, then your site is doing nothing to support your business no matter how aesthetically pleasing it looks.

Having a website for the sake of having one without considering the holistic overview of your entire digital and marketing environment is a redundant exercise. In saying this, the top 1% of earners in these industries all operate and facilitate online services. This is what generates 99% of their income. Operating solely offline is limited, time consuming, costly and needs to be transformed from predominantly physical to a digital presence, especially due to the ever-present threat of lockdowns. So remember, going online isn't just a website, it's an integrated hub for your entire digital ecosystem.

View your front end architecture when you join The Arena here.

View your back end architecture when you join The Arena here.

Yes it can, but it will hinder your digital ecosystem. The Arena provides a host of tools and resources to ensure that your online business runs as efficiently as possible. While it can be integrated with any other platform, it is more efficient to house your digital ecosystem in one place.

We strongly recommend that you make any necessary transitions to The Arena platform. The reason for this is we are unable to provide technical support for other platforms and you will be required to manage this yourself at an additional cost to you. Don't let this scare you though as this transition is quick and very easy to do.

To achieve the most powerful digital ecosystem for your business, The Arena digital business platform is purpose built to achieve a complete fully integrated system where every element of the platform interacts and supports each other.

Yes! We also service sports coaches, hair and beauty professionals, allied health professionals and trade professionals just to name a few. The Arena is a digital business platform that can take any business from physical to digital. In today’s world, every business needs a digital architecture – this is what The Arena delivers. The sample content we provide in the marketing automations uses examples for health and fitness professionals, but this content will be customised by you and can be edited to suit your industry and client needs.

My PT Hub is an all-in-one software for all service providers in the health, wellness and fitness fields. It has 108 different features to help streamline your business, from client programs, pre-recorded guided workout videos, nutrition planning, recipes, client administration, booking systems, finance features, live event streaming, instant messaging, Apple watch integrations and much more. Access the extensive library of 7500+ individual exercise clips, which are suitable for fitness, yoga and pilates, or create your own custom exercise videos. The inbuilt booking and payment system means your clients can enrol, pay and view your live stream classes and events all within the My PT Hub app.

The Arena was purpose-built for professionals in the health, fitness and wellness industries to equip you with everything you need to share your message with the world. 

Team is EVERYTHING in running a successful business. All too often self-employed people try to be everything to every part of their business. We are taught to be individual players at school and university but the business of solopreneurs and entrepreneurs are in fact TEAM SPORTS.

Solopreneurs and entrepreneurs own businesses, not jobs. They create business assets. You create your product and your dream whilst your support team covers legals, systems, communications and cash flow accountancy. 

When all these roles are covered by the right people, your business will have a great chance at success.

When you step into The Arena, we solve this problem for you. We have assembled the best software, the best tools, the best strategies, the best automations and the best experts ready to play on your team. Whether you’re just starting out or have an already established business that you’re looking to scale, our platform can be tailored to help you grow, whatever stage your business is at.

Our digital business platform and coaching program is at your fingertips for $9,897 +GST. This includes set up, fully customisable website template in The Arena Site Builder, step by step video manual in The Arena Playbook, all software, conversions, templates, automations, The Arena Library, The Arena Hub and exclusive partnerships – everything shown on this page. 

All costs associated with The Arena are 100% fully tax deductible.

An upfront payment provides the best value for money, we do however offer the opportunity to split your investment into two part-payments of $5299 +GST (total cost $10598). The second instalment will be payable 6 weeks after the initial instalment.  

The Arena gives you everything required to have a fully operational digital business. By comparison, the standard cost to have this done for you at this level by a digital agency, would be an outlay well in excess of $60,000.

As an ongoing member, the annual fee from Year 2 onwards is $5400 +GST. This continues to give you full access to The Arena Academy, all software platforms, automations, subscriptions and support plus ongoing updates, interviews and content releases as well as continued access to our Corporate Partnership benefits.

Yes we do have finance arrangements in place. If finance is required, please refer to this document to see if you qualify. View Here.

If you do qualify, our team will initiate the process for you and connect you with our finance team. Remember all costs, including finance, are 100% fully tax deductible. 

The Arena Academy is an all-in-one turn-key business system that provides you all the tools you require in one place. Costs such as purchasing your domain name, establishing a Corporate Trust (accounting business structure), Google Workspace, Docusign, Vimeo or alternatives are not covered by The Arena. 

As a complete end-to-end digital business solution, The Arena provides you with not only the information but also the tools to get your business fully operational and thriving. 

When you join The Arena, you are replacing the need for a digital educational course, a website builder, multiple software platforms, integrations, and eCommerce. The Arena provides all these things and much more, for less than the annual cost of just one of these platforms. 

Take software alone; as a comparison, most health, wellness and fitness professionals who operate online are using multiple software platforms in unison – for example, a website builder such as ClickFunnels plus Shopify for eCommerce. Their websites are basic and the ability for customisation is limited. As a result, they usually can only manage simple processes, and the restrictiveness hinders their ability to present a professional product. Similarly, Kajabi offers the functionality to build a basic website but doesn’t allow flexibility for customisation unless you know coding. These platforms are not overly search engine friendly and therefore they miss out on a lot of organic traffic. Operating in this way is costing them not just from a monetary perspective but also a brand perspective. And since they need to run dual platforms, the annual fees start to add up. 

See our Comparator Table to put this into perspective. 

The Arena allows you to do all this and more, at a highly professional standard and at a fraction of the price. In order to have a fully functional digital ecosystem, you need all the boxes ticked – at a price you can afford. 

We ensure that you have the knowledge as well as the resources – all pre-built and pre-populated for you – to ensure the standard of your business is comparable to the best in the world. By helping you build a professional brand, you build trust with your customers which translates to true value. 

What makes The Arena unique is that we were born in response to a need. A need to raise the bar in the health, fitness and wellness fields. Although these professions are some of the most sought after and in demand across the world right now, these industries are struggling to retain their professionals and most who enter will leave just as quickly.

This attrition isn't through a lack of passion for the craft but purely a lack of know how and resources. Whilst you're busy trying to service your clients, where do you find the time for your own development, research and growth?

The Arena difference is that we are purpose-built for these industries. We boast a unique, never before seen offer at a fraction of the cost of obtaining these resources individually. We are also proud to offer the most comprehensive platform ever developed in the business support sphere. 

For most of you, your biggest challenge is to understand that your potential client is not just from your local area - Rob at the local gym or Mary down the road who wants to to tackle her health issues - and ‘going online’ doesn’t just mean getting a website with contact details that you can pass on to your existing client base. Your biggest breakthrough will be to understand that your potential clients are any of the 7 billion people in the world who want to get fit and healthy. 

Business is scary for some people, and it’s easy to become insular and narrow in your focus. The Arena enables you to tap into a global market and help you realise the true possibilities of a worldwide audience. We take away the fear factor by providing everything you need to excel, and much more. With the support of The Arena, you can focus on servicing and growing your client base knowing that your business has everything it needs, not just to survive but to thrive.

The Arena does not take ownership over any intellectual property you produce. Your domain, web assets, content and anything you produce is solely yours and will not be presented as The Arena in any way.

The Arena simply owns the digital business platform, including The Arena Site Builder, templates and other IP unique to The Arena, that enables you to operate your online business.